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At the moment, Pierre Cardin's business is estimated at $ 1 billion. In total, Pierre Cardin patented 500 of his inventions. These include colored tights, stocking boots, long jackets with buttons (The Beatles first appeared in them), colored men's ties, plastic inserts in clothing, a Bubble Dress, a tulip skirt, mini-sundresses, narrow trousers with buttons, futurism style in clothes, geometric appliques, vinyl fringe, long tight sweater dresses and hats-helmets.
Pierre Cardin is a revolutionary in the fashion world. He is the first designer who began produce Pret-a-porter and sell licenses for the manufacture of clothing and accessories worldwide. Cardin was the first to use his name as a brand: he first called perfume on his behalf and began to sign everything he released. It was Pierre Cardin who owned the famous phrase “My name has become more important than myself.”
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